The widespread penetration of digital technologies, the growing value of big data, as well as the arrival of fintech companies in the financial market make it necessary for financial institutions to shift from aggressive marketing strategies to responsiveness to real customer needs at certain stages of their life cycle.
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Experience of leading banks and companies in the field of client relations in the sphere of financial services and services. Case studies of client communications from leaders and visionaries of the financial market, companies developing strategies and solutions for digital transformation in financial retail.
You will learn:
How to unobtrusively be in front of the customer all the time
How to conduct customer digital-transformation in a bank or financial company and start working effectively with customer digital-profiles
How to engage with customers in a new generation of communications
How to increase trust in online financial services and make complex digital services understandable
What’s the best way for customer communications to be digital
What changes financial industry leaders have made to become successful in the world of ecosystems and marketplaces